السرح ريزيدنس 11

Al Serh Residences 11 — Fully Furnished Turnkey Luxury in Jumeirah Village Circle

TL;DR

Al Serh Residences 11 is a premium boutique residential development by Asak Real Estate Development, located in District 10 of Jumeirah Village Circle (JVC). Offering fully furnished studios, 1-bedroom, 2-bedroom, 3-bedroom apartments, and 4-bedroom villa configurations alongside retail space, the project was launched Q4 2024 with a Q3 2025 handover. Starting from AED 675,000 with a 20/40/40 payment plan, the project's defining characteristic is its fully furnished turnkey delivery—every apartment is move-in ready with contemporary furniture and built-in appliances, enabling investors to list for rental immediately upon handover without additional fit-out investment. Amenities include a swimming pool, spa with sauna, zen garden, gym, and children's play area.

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Location & Connectivity — JVC District 10: The Community's Best-Connected Quadrant

Jumeirah Village Circle's District 10 is positioned in the community's northern zone, providing excellent access to Al Khail Road (E44) via JVC's primary exit points—one of the fastest and most direct connections from the community to Dubai's primary highway network.

Driving Distance from Al Serh Residences 11:

• Circle Mall (JVC): 5 minutes
• Al Khail Road (E44): 5 minutes
• Dubai Marina: 15 minutes
• Jumeirah Lake Towers (JLT): 12 minutes
• Mall of the Emirates: 10 minutes
• Business Bay & Downtown Dubai: 20 minutes
• DIFC: 20 minutes
• Dubai Media City & Internet City: 15 minutes
• Dubai International Airport (DXB): 25 minutes
• Al Maktoum International Airport (DWC): 20 minutes
• Expo City Dubai: 18 minutes
• Dubai Sports City: 10 minutes

JVC's tri-highway boundary (Al Khail Road E44, E311 Mohammed bin Zayed Road, and Hessa Street D61) gives District 10 residents the fastest and most flexible connectivity profile of any mid-market community in Dubai. The proximity to Al Khail Road in particular provides a signal-free, high-speed route to DIFC, Downtown Dubai, and Business Bay that outperforms Sheikh Zayed Road in peak hours.

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Project Overview — Boutique Scale, Premium Delivery

Al Serh Residences 11 is designed as a low-density boutique building—a G+5 residential tower with 105 residential units across its floors. The low density creates a more intimate community atmosphere and enables higher-quality per-unit finishes, while the fully furnished delivery is the project's most significant market differentiator.

Project Specifications:

• Developer: Asak Real Estate Development
• Location: District 10, Jumeirah Village Circle (JVC), Dubai
• Launch: Q4 2024
• Handover: Q3 2025
• Building format: G+5 residential
• Total units: ~105 (boutique scale)
• Property types: Studios, 1BR, 2BR, 3BR, 4BR villas, retail
• Price range: AED 675,000 – AED 4,178,948
• Payment plan: 20% down / 40% during construction / 40% on handover
• Views: Community view
• Title: Freehold

The Fully Furnished Advantage: Al Serh Residences 11's fully furnished delivery is a genuine operational advantage for investors:

• Zero additional capital required: No furniture purchase, no appliance sourcing, no interior styling
• Immediate rental listing: Unit can be photographed and listed on the day of handover
• Consistent tenant experience: Professionally curated furnishing standard that presents uniformly well in property photography
• Reduced time-to-income: Estimated 2–4 weeks from handover to first rental payment vs. 2–3 months for unfurnished fit-out projects
• Higher short-term rental rates: Furnished apartments command 20%–35% premium on short-term rental platforms

For end-users, the fully furnished delivery eliminates the most stressful phase of a new home acquisition: the weeks of furniture shopping, delivery scheduling, and fit-out project management that typically follow key collection.

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Residential Unit Mix — Turnkey Configurations for Every Buyer

Al Serh Residences 11's unit mix covers the full JVC residential spectrum from compact studios to family-scale 4BR villas—each delivered with complete furnishing:

Studios (furnished): From AED 675,000. Professional-grade studio furniture and fittings: bed frame and mattress, sofa and coffee table, dining set, kitchen appliances, and bathroom accessories. Ready to photograph and list from day one.

1-Bedroom Apartments (830–864 sq ft, furnished): From approximately AED 1,070,000. Full living room furniture set, master bedroom set with wardrobes, dining table and chairs, kitchen appliances, and bathroom fittings. Larger-than-average JVC 1BR footprints.

1.5-Bedroom Apartments (study + master bedroom, furnished): A distinctive configuration addressing the massive demand from remote workers who require a dedicated workspace. The study/home office is furnished with a desk, chair, and shelving—not a spare bedroom converted with a desk, but a purpose-designed workspace layout.

2-Bedroom Apartments (up to 1,670 sq ft, furnished): Family-scale furnished delivery: two complete bedroom sets, full living and dining furniture, kitchen appliances, and bathrooms finished to a consistent professional standard.

3-Bedroom Apartments (furnished): The community's primary family configuration, delivered furnished for immediate family occupancy or corporate letting.

4-Bedroom Villa Format: The project's premium offering—villa-format units with direct access and private outdoor space, fully furnished to a higher specification tier than the apartment configurations.

Interior Specification (Al Serh Furnished Standard):

• Contemporary furniture in neutral, high-quality materials
• Fitted kitchen with fully integrated appliances
• Master bathrooms with premium sanitary ware
• Smart home compatibility infrastructure
• Central air conditioning with individual room controls
• Floor-to-ceiling windows and glazed balcony doors
• Built-in wardrobe storage in addition to furniture package

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Amenity Collection — Boutique Wellness Focus

Al Serh Residences 11 concentrates its amenity investment in wellness and social infrastructure—appropriate for a boutique building where residents seek quality of lifestyle experience over quantity of facilities:

Aquatic:

• Outdoor swimming pool with sun deck
• Dedicated lap pool for fitness swimming (rare at JVC's price points)

Wellness:

• Luxury spa with sauna facilities
• Zen garden for meditation and outdoor relaxation
• Yoga/flexibility area

Fitness:

• State-of-the-art gymnasium

Social:

• Residents' lounge for social gatherings
• BBQ areas with outdoor seating
• Children's play area

Services:

• 24/7 security with CCTV
• Covered parking (1 bay per apartment)
• Ground-floor retail outlets

The dual-pool configuration (leisure pool + lap pool) is a genuinely rare amenity at JVC's price points, typically reserved for larger developments or higher price tiers. Combined with the spa/sauna and zen garden, the wellness package is materially above what comparable-priced boutique JVC buildings deliver.

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Developer Profile — Asak Real Estate Development

Asak Real Estate Development is a UAE-based boutique developer specialising in premium mid-market residential projects in JVC and adjoining communities. The company's development philosophy centres on exceeding market expectations through fully furnished delivery, above-standard amenity investment, and boutique-scale building formats that prioritise resident experience.

Asak's JVC Track Record: The Al Serh Residences series (of which this is number 11) demonstrates Asak's focused commitment to JVC—a developer who has delivered 10 previous projects in the same community has deep knowledge of the local planning environment, tenant preferences, and rental market dynamics. Repeat deliveries in a single community are the strongest possible indicator of local market competence.

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Investment Analysis — Fully Furnished JVC: Yield Above Market

Why Furnished Apartments Outperform in JVC: JVC's tenant population includes a large proportion of newly arrived expatriates who are relocating to Dubai and specifically seeking furnished apartments for their first 12 months while they assess which district best suits their long-term needs. This demographic—typically well-employed professionals from Europe, India, the Philippines, and East Africa—places a significant rental premium on furnished properties and consistently renews furnished leases when the alternative is the cost and effort of furnishing an unfurnished unit.

Estimated Rental Rates (post-handover 2025):

• Studio (furnished): AED 68,000 – 85,000 per annum (20%–25% premium over unfurnished equivalent)
• 1BR (furnished): AED 95,000 – 120,000 per annum
• 2BR (furnished): AED 130,000 – 165,000 per annum
• 3BR (furnished): AED 165,000 – 210,000 per annum

Gross Yield Estimates:

• Studio at AED 675K → 10.1%–12.6% gross yield
• 1BR at AED 1.07M → 8.9%–11.2% gross yield
• 2BR at AED 1.5M → 8.7%–11% gross yield

Short-Term Rental Opportunity: Fully furnished units are uniquely positioned for short-term rental platform listing (Airbnb, Booking.com, and corporate housing platforms). JVC's connectivity and the apartment's furniture completeness make Al Serh Residences 11 units particularly suitable for serviced apartment-style weekly or monthly corporate lettings at rates 25%–40% above annual lease equivalents.

UAE Tax Environment:

• Zero property tax
• Zero capital gains tax
• Zero income tax on rental income
• Freehold ownership for all nationalities
• UAE Golden Visa for purchases over AED 2M
• Full capital and income repatriation

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Summary

Al Serh Residences 11 by Asak Real Estate Development delivers JVC District 10's most turnkey residential proposition: fully furnished studios to 4BR villas from AED 675,000, a dual swimming pool (leisure + lap pool), luxury spa with sauna, zen garden, gym, and residents' lounge—all in a boutique G+5 building with Q3 2025 handover. The fully furnished delivery eliminates the post-handover investment and delay burden for investors (estimated gross yields of 8.9%–12.6% on furnished rates), while the 1.5BR study configuration uniquely addresses JVC's growing remote-working demand. For end-users, immediate move-in capability, professional furniture selection, and full appliance packages make Al Serh Residences 11 JVC's most friction-free new residence.