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La Mer South Island Plots — Jumeirah 1, Dubai

Developer: Meraas | Status: Off-Plan | Location: La Mer South, between Jumeirah Bay Island and Pearl Jumeirah, Dubai | Type: Freehold Beachfront Villa Plots (Private Island)

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TL;DR:

• The most exclusive freehold beachfront villa plots in Dubai — a private island community by Meraas between Jumeirah Bay Island and Pearl Jumeirah, accessible from La Mer in the heart of Jumeirah 1.
• Plot sizes from 7,250 to 23,967 sqft; G+1 construction permitted — design and build a bespoke ultra-luxury beachfront mansion on your own private island plot.
• Pricing from AED 9.78 million to AED 51 million — a range that spans villa-scale plots to full estate positions.
• Private beach access included; Laguna Waterpark, Roxy Cinemas, La Mer dining and retail ecosystem at the community threshold.
• Located between Jumeirah Bay Island (Bulgari Resort & Residences) and Pearl Jumeirah — the ultra-premium island cluster of New Dubai's Jumeirah coast.
• Payment plan: 10% on booking, 90% post-handover; freehold ownership available to all nationalities.

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Overview: A Private Island Address in the Heart of Jumeirah

La Mer South Island Plots — also known under the Meraas branding as La Mer Maisons — represent a real estate proposition that is genuinely unique in Dubai: freehold land on a private man-made island, extending from the La Mer beachfront destination in Jumeirah 1, positioned between two of Dubai's most prestigious island addresses — Jumeirah Bay Island (home to the Bulgari Resort & Residences) and Pearl Jumeirah (a Nakheel-developed island community). This is not merely a land plot: it is a position on Dubai's most exclusive coastal island cluster, with private beach access, Gulf views, Burj Al Arab proximity, and the full lifestyle activation of the La Mer destination immediately adjacent.

Meraas is Dubai's most design-sophisticated master developer — the company behind City Walk, Bluewaters Island (Ain Dubai, Caesars), La Mer itself, and Port de La Mer. Its record of creating genuinely distinctive, architecturally coherent, lifestyle-led destinations is unmatched among Dubai's private developers. La Mer South Island is Meraas' most exclusive residential land product — a collection of plots so finite in number and so premium in position that their availability represents, by any objective measure, the most limited and prestigious land offering ever brought to the freehold market in Jumeirah.

The designation "Jumeirah 1" carries specific significance in the Dubai property market. Jumeirah has historically been among the areas in which only UAE nationals could own property — a restriction that applied to much of the community's most desirable land. Meraas' La Mer South Island plots are available as freehold to all nationalities, representing a categorically rare exception: international buyers gaining access to ownership in a location that was previously unavailable to them.

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The Island Setting: Between Bulgari and Pearl Jumeirah

La Mer South Island's position between Jumeirah Bay Island and Pearl Jumeirah is the most important contextual fact about this real estate offering — and it requires some explanation to appreciate fully.

Jumeirah Bay Island is home to the Bulgari Resort & Residences Dubai — one of the world's most prestigious branded resort and residential addresses. Opened in 2017, the Bulgari Residences on Jumeirah Bay Island delivered the first major branded ultra-luxury residences in the Jumeirah coastal corridor, establishing the area's position at the absolute pinnacle of Dubai's luxury residential market. Properties at the Bulgari Residences trade at some of the highest per-square-foot prices ever recorded in Dubai's residential history.

Pearl Jumeirah is Nakheel's private island community on the Jumeirah coastline — a completed residential island housing a small number of ultra-luxury villas, boutique apartment buildings, and access to one of Dubai's most exclusive private beaches.

La Mer South Island plots sit geographically between these two addresses — embedded within the most prestigious island cluster on Dubai's Jumeirah coast, with the Arabian Gulf on three sides and La Mer's activated lifestyle destination behind. This is arguably the most specifically prestigious land position available in the Dubai property market: an island plot in the Bulgari-Pearl Jumeirah coastal corridor.

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Plot Specifications: Three Tiers of Island Land

The plot portfolio on La Mer South Island is organized across three size tiers, each offering a different scale of development opportunity.

Villa Plots (7,250–10,000 sqft): The foundational tier of the La Mer South Island portfolio. Villa plots in the 7,250–10,000 sqft range provide the footprint for a well-proportioned G+1 beachfront mansion with a private garden, private pool, covered parking, and a range of indoor living configurations suited to single-family occupation. At this scale, the resulting residence is comparable to the finest private villas in Palm Jumeirah — a 5,000–6,000 sqft built-up area across two floors, with 4–6 bedrooms, multiple reception rooms, and outdoor entertaining areas oriented toward the Arabian Gulf and the Burj Al Arab on the horizon.

Premium Plots (10,000–15,000 sqft): Mid-tier plots allowing meaningfully larger construction footprints that accommodate grander villa configurations: 7,000–8,000 sqft built-up areas, multiple outdoor entertaining levels, a larger private pool, expanded garden areas, additional vehicle parking, and potentially staff accommodation of a scale appropriate to a full household. These plots suit buyers envisioning an estate-style family home rather than a holiday villa — a property designed for permanent full-family occupation with all the spatial generosity that entails.

Estate Plots (Up to 23,967 sqft): The most expansive category in the La Mer South Island portfolio. Estate plots of up to 23,967 sqft — approaching half an acre — provide the footprint for what can only be described as palace-scale residential construction within the bounds of the G+1 zoning envelope. A two-floor residence on a 23,967 sqft plot can achieve built-up areas of 15,000+ sqft across the ground and first floors, incorporating every spatial and lifestyle amenity that ultra-high-net-worth living requires: cinema rooms, gym studios, wine cellars, multiple kitchens, dedicated staff wings, entertainment terraces, yacht mooring provisions where applicable, and private beach areas of several hundred meters length. These are the plots that will produce the most extraordinary private residences in Dubai.

Construction Parameters:

• Maximum building height: G+1 (ground floor plus one floor)
• This restriction — intentional within the Meraas design guidelines — ensures that the island maintains a low-rise, intimate character consistent with the scale and privacy of ultra-luxury private island living. No multi-storey towers; only two-level mansions and estates
• Design freedom within Meraas' architectural guidelines: buyers engage their own architect and interior designer to create a fully bespoke home
• Meraas provides master planning guidelines that ensure design coherence across the island without constraining individual architectural expression

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The La Mer Ecosystem: Lifestyle Infrastructure at the Island Threshold

La Mer South Island's plots provide private island seclusion while the La Mer beachfront destination — immediately adjacent to the island community — provides one of Dubai's most activated and internationally recognized lifestyle precincts.

La Mer Dubai: A sprawling beachfront lifestyle destination developed by Meraas, La Mer provides:

• Direct beach access across La Mer's curated beachfront
• Retail outlets spanning fashion, lifestyle, and specialty categories
• Restaurants and cafes representing a global range of culinary concepts
• Laguna Waterpark — a fully equipped beachside waterpark providing family entertainment
• Roxy Cinemas — a boutique cinema concept delivering premium viewing experiences
• Beach clubs and recreational water sports facilities
• Ongoing entertainment and cultural programming throughout the year

Port de La Mer: Adjacent to La Mer, Port de La Mer is Meraas' marine leisure development providing yacht berthing and marina facilities — relevant to La Mer South Island plot owners who wish to integrate private marine access into their island estate.

Proximity to Regional Landmarks:

• Jumeirah Beach Hotel: Walking distance on the Jumeirah coast
• Burj Al Arab: Visible from the island and a landmark that defines the residential prestige of the Jumeirah coastal corridor
• Madinat Jumeirah: 10 minutes by road

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Location and Connectivity

Key Distances from La Mer South Island:

• City Walk (Meraas): 10 minutes
• Downtown Dubai / Burj Khalifa: 15 minutes via Al Safa Street
• DIFC: 15 minutes
• Dubai International Airport: 20 minutes
• Palm Jumeirah: 15 minutes
• Dubai Marina: 20 minutes
• Abu Dhabi: 90 minutes

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Investment Analysis: The Most Finite Asset in Dubai's Real Estate Universe

Scarcity: There are a limited and fixed number of plots on La Mer South Island. Once they are all purchased, the supply ends permanently. No more island can be created in this specific geographic position — between Bulgari and Pearl Jumeirah, on the Jumeirah coast, within 15 minutes of Downtown Dubai. This absolute supply limitation is the defining investment characteristic of La Mer South Island plots.

Completed Property Values: The value of the completed villas and estates that will be built on these plots will be defined by comparison to the most exclusive villa communities in Dubai — Palm Jumeirah (Palm Jumeirah frond villas at AED 15M–150M+), Bulgari Residences Jumeirah Bay (apartments from AED 15M to 100M+), and the broader Jumeirah ultra-luxury tier. Custom-built ultra-luxury beachfront estates on La Mer South Island plots are likely to produce finished property values that represent 3x–6x or more of the combined land plus construction cost — depending on the estate's size, specification, and Gulf frontage position.

Payment Plan — 10/90: The 10% booking payment provides access to a plot at the full range of available positions — including the most prized Gulf-facing and private-beach-adjacent positions — while the 90% post-handover balance is settled when the land is delivered. This payment structure is exceptionally favorable: minimal initial capital outlay secures the plot while the plot buyer designs the residence and secures construction financing against the land.

Freehold Ownership: All La Mer South Island plots are offered on a freehold basis to all nationalities — the full Torrens title transfer registered with Dubai Land Department, with no restriction on resale, development timing, or tenancy arrangement.

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Why La Mer South Island Plots Stand Apart

There is no comparable offering. La Mer South Island plots are the most geographically specific, artistically freedom-maximizing, and lifestyle-activated private beachfront island land offering in the Dubai property market. Between Bulgari Jumeirah Bay and Pearl Jumeirah. G+1 construction freedom. Private beach. Gulf views. Burj Al Arab sightlines. La Mer dining and leisure at the community entrance. Freehold for all nationalities. The supply is permanent — there are no other plots to be released. For ultra-high-net-worth individuals seeking to build a legacy estate in the single most prestigious beachfront location available in the UAE freehold market, La Mer South Island plots are the answer to a question that previously had no satisfactory answer.