Ellison Apartments

TL;DR: Ellison by Nshama is an upcoming residential development in Town Square Dubai, featuring a G+2P+9 configuration with 1 to 3-bedroom apartments and 3-bedroom duplexes. Prices start from AED 960,000 with a 10/35/55 payment plan (20% discount for full upfront payment). Expected completion is Q4 2027. Located at the entrance to Town Square Park (37,000 sqm), the development offers service charges of AED 14–16 per sqft and expected rental yields of 7–8%.

Introduction to Ellison Apartments

Ellison is a contemporary residential development by Nshama, one of Dubai's most dynamic affordable-to-mid-range master-planned community developers. Situated within the established Town Square Dubai master community — a sprawling 750-acre mixed-use development along Al Qudra Road — Ellison was launched in Q1 2025 and is currently under construction with a targeted handover in November 2027 (Q4 2027). The building features a G+2P+9 configuration (ground floor plus two levels of covered parking plus nine residential floors) and offers freehold ownership open to all nationalities, making it accessible to both expatriate owner-occupiers and international investors seeking affordable entry into Dubai's property market.

What distinguishes Ellison from other Town Square buildings is its positioning at the entrance to the main Town Square Park — a 37,000-square-metre central green space that serves as the community's recreational heart. This park-front location delivers a differentiated green-view advantage that is reflected in every unit's outlook, providing residents with a daily connection to landscaped greenery, walking trails, and open-air leisure amenities directly outside their doorstep.

Location and Connectivity

Town Square Dubai occupies a strategic position near Al Barsha, along Al Qudra Road in southern Dubai. While the community is car-dependent (no metro station is located within the development), it benefits from a dedicated shuttle bus service connecting residents to Equiti Metro Station for Red Line access to the broader Dubai transit network.

Key driving distances from Ellison include Al Qudra Lake (10–15 minutes), Dubai Miracle Garden (15 minutes), Dubai Polo & Equestrian Club (15 minutes), Dubai Sports City (20 minutes), Dubai Hills Mall (20 minutes with 600+ retail outlets), Mall of the Emirates (25–30 minutes), Jumeirah Beach and Dubai Marina (30 minutes), Dubai Mall (30 minutes), and Dubai International Airport (30 minutes). Emirates Hospital in Motor City is approximately 14 minutes by car.

For families, educational options within a 15-minute commute include Jebel Ali School, Fairgreen International School, and South View School. Ranches Primary School is approximately 3.31 kilometres away, while GEMS Metropole School is 6.24 kilometres distant. Healthcare needs are served by Emirates Hospital Motor City and multiple clinics within the broader community infrastructure.

Architecture, Design, and Unit Specifications

Ellison offers four distinct residential configurations designed to serve a range of buyer profiles. One-bedroom apartments start from 590.51 square feet, priced from AED 960,000 (AED 960,888). Two-bedroom apartments range from 873 to 935.92 square feet, with prices starting from AED 1,320,888. Three-bedroom apartments measure from 1,405.66 square feet, priced from AED 1,900,000. The premium offering is the three-bedroom duplex configuration at approximately 2,230 square feet (pricing on request) — an uncommon product type within Town Square's apartment portfolio that provides two-level living more typically associated with townhouse communities. Select three-bedroom units include a dedicated staff or maid's room.

Interior specifications reflect Nshama's commitment to quality within its affordable-to-mid-range positioning. All units feature floor-to-ceiling windows maximizing natural light and park views, porcelain flooring throughout, spacious built-in wardrobes, and kitchens fitted with premium German appliances as a standard inclusion. Luxury master bathroom finishes and private balconies are provided across all configurations. The building also includes a dedicated pet wash station — a facility targeting a segment underserved by older Town Square buildings.

Building amenities include a swimming pool, state-of-the-art gymnasium and fitness centre, BBQ and barbecue area, indoor and outdoor children's play areas, two levels of covered parking, and a lobby with concierge services. The building operates on central air conditioning included within service charges (no separate chiller fees), keeping tenant costs predictable and supporting higher net rental yields for investors. Service charges are estimated at AED 14–16 per square foot per annum.

Payment Plans and Pricing

Nshama offers a structured 45/55 payment plan for Ellison that heavily back-loads the financial commitment to handover, reducing the cash flow burden during the construction phase.

The payment schedule is as follows: 10% on booking, 10% within 60 days of booking, 5% within 6 months of booking, 10% within 13 months of booking, 10% within 19 months of booking, and 55% on handover in Q4 2027. For buyers able to pay in full, Nshama offers a substantial 20% discount on the purchase price — a significant incentive for cash buyers and institutional investors.

The overall price range of AED 960,000 to AED 1,900,000+ positions Ellison as 15–20% below comparable projects in Dubai, making it one of the most competitively priced new-build developments in the emirate. All units are sold on a freehold basis with 100% foreign ownership permitted.

Town Square Dubai Community Overview

Town Square Dubai is Nshama's flagship master-planned community, launched in February 2015 with the sale of 300 Zahra townhouses. Groundwork commenced in April 2015, and the community has since grown to become one of Dubai's most established affordable-to-mid-range residential destinations. The master plan spans approximately 750 acres (31 million square feet) — larger than Downtown Dubai — and is designed to accommodate approximately 21,500 residential units, comprising 3,500 townhouses and 18,000 apartments.

The community's centrepiece is Town Square Park, a 37,000-square-metre central park that opened to the public on October 25, 2019. Beyond this anchor, the community features 154,000 square metres of total parkland (equivalent to 28+ football pitches), 16 themed community gardens, and an extensive trail network for jogging, cycling, and walking. Sports amenities include football, paddle, tennis, and basketball courts across 8,000 square metres of dedicated outdoor sports areas, plus splash pads, a carousel, and skateboard and wave rider facilities for younger residents. A planned 2.5-million-square-foot retail district with 600+ shops, food outlets, and entertainment venues is under ongoing development, with over 250 retail outlets already operational.

Completed Nshama projects within Town Square include Zahra Apartments (Q2 2017), Zahra Townhouses (Q4 2018), Safi Apartments (Q4 2018), Jenna Apartments (Q3 2019), Rawda Apartments (Q2 2020), Hayat Boulevard, and Warda Apartments — providing a proven track record of delivery within the community.

Investment Performance and Market Data

Town Square Dubai delivers some of the highest rental yields in the Dubai apartment market, and Ellison is positioned to benefit from this established demand profile. Current annual rental rates across Town Square stand at AED 60,000–95,000 for one-bedroom apartments, approximately AED 95,000 for two-bedroom units, and approximately AED 125,000 for three-bedroom configurations. The area-wide average annual rental rate across all Town Square apartments is AED 76,538.

Gross rental yields for Town Square apartments range from 7–8% per year, with one-bedroom units achieving ROI of up to 8.1% in Q1 2025 — significantly above Dubai's citywide average of 5–7%. The investment payback period is estimated at approximately 8–10 years. Price per square foot appreciation across Town Square's new developments has been running at 8–12% annually through 2023–2024, reflecting strong demand from both end-users and investors attracted by the community's affordability, extensive amenities, and improving infrastructure.

Developer Profile: Nshama

Nshama was founded in 2014 by Fred Durie, the former CEO of Emaar International, bringing deep master-planning expertise to the affordable-to-mid-range segment of Dubai's property market. Headquartered in Dubai, Nshama has focused its entire development strategy on Town Square Dubai, creating a cohesive, amenity-rich community designed around the principles of walkability, green space, and integrated retail and leisure facilities. The developer's track record of delivering multiple residential phases — from townhouses to mid-rise apartments — within the community provides buyers with confidence in both construction quality and post-handover community management.