Vision by Vision Development

# Vision by Vision Development — Emirati Innovation Delivering Tomorrow's Communities in Dubai's Highest-Growth Corridors ## Company Overview Vision by Vision Development represents the comprehensive brand vision of **Vision Developments** — one of Dubai's most prolific and ambitious Emirati real estate development enterprises. As the parent entity operating across Liwan (Dubailand), Dubai Production City (IMPZ), and Dubai Sports City, Vision by Vision Development has established itself as a transformative force in the emirate's mid-market residential sector, with a proven track record of delivering quality homes on time, a development pipeline of extraordinary breadth, and a corporate philosophy that places sustainability, technology, and community wellbeing at the centre of every project it creates. Since its operational establishment as a developer brand in 2021 and formal incorporation in 2024, Vision Developments has compressed what many established developers take a decade to achieve into just 18 months — completing five projects, delivering over 500 residential units across more than 2 million square feet, and launching ten concurrent developments with a combined value exceeding **AED 3 billion**. This growth trajectory, described as one of the most remarkable in Dubai's recent developer history by Construction Week Online, reflects not just ambition but genuine operational capability: the ability to manage multiple concurrent construction projects without sacrificing quality or delivery reliability. According to Dubai Land Department data, Vision by Vision Development's project registrations span multiple communities, with the company's in-house construction arm — **Vision Construction** — providing the operational backbone that ensures consistent quality control across all simultaneous developments. Based on Property Finder market reports, the communities where Vision operates — Liwan, Dubai Production City, and Dubai Sports City — represent some of Dubai's most consistently high-yielding residential investment addresses, with combined rental yield profiles of 7–10%. ## Multi-Community Development Strategy ### Liwan, Dubailand — The Foundational Community Liwan represents Vision by Vision Development's deepest and most established community presence — the district where the developer has built its reputation, delivered its first completed projects, and concentrated the largest portion of its pipeline. The community benefits from proximity to Academic City and Dubai Silicon Oasis, generating year-round professional and student rental demand that supports the 8–11% rental yields that make Liwan one of Dubai's most compelling investment addresses. Vision's Liwan portfolio encompasses Platinum by Vision (completed, from AED 739K), Reem by Vision (198 units, from AED 700K, Q4 2026 delivery), Celine by Vision (from AED 620K), Soul by Vision, Pearls, and Karma Residence — a community-scale presence that makes Vision by Vision Development the pre-eminent developer brand in Liwan. ### Vista by Vision — Dubai Production City (IMPZ) **Vista by Vision** in Dubai Production City (IMPZ) represents Vision by Vision Development's expansion beyond Dubailand into one of Dubai's most active mid-market investment communities. Delivery is expected in Q3 2027. Dubai Production City (IMPZ — International Media Production Zone) has evolved from its original media and production industry focus into a broad-based residential and commercial community with: - Significant resident population drawn from media, technology, and professional services industries - Proximity to Dubai Internet City, Dubai Media City, and Dubai Studio City creating an employment catchment of tens of thousands of professionals - Strong rental demand driven by the community's mature infrastructure, established retail options, and proximity to major employment hubs - Access to City Centre Me'aisem and multiple community retail and F&B outlets Based on Bayut's annual analysis, Dubai Production City properties generate rental yields of 7–9%, with strong occupancy rates supported by the stable professional tenant demographic associated with the adjacent media and technology clusters. ### Verde by Vision — Dubai Sports City **Verde by Vision** in Dubai Sports City further extends Vision by Vision Development's community presence into one of Dubai's most vibrant and distinctively themed residential and sports lifestyle communities. With delivery expected in Q2 2027, Verde by Vision brings the developer's quality standards and investment fundamentals to a community that consistently generates exceptional lifestyle and investment outcomes. Dubai Sports City's unique positioning around elite sports infrastructure — international cricket grounds, an 18-hole golf course, ice rink, and multiple sports academies — creates a resident demographic characterised by physical health, community engagement, and the above-average income profile associated with sports professionals, coaches, and the large fitness-oriented community drawn to the lifestyle offering. According to Bayut's annual analysis, Dubai Sports City properties consistently generate rental yields of 7–9%, with the community's active, engaged resident base supporting above-average rental occupancy rates. ## Project Portfolio Summary ### Completed and Delivered - **Platinum by Vision** — Liwan, 1–4BR apartments, starting AED 739,000, fully delivered - **Additional completed projects** — 4 further buildings delivered across the group's 1.5-year operational period ### Active Off-Plan Projects - **Reem by Vision** — Liwan, 11 storeys, 198 units, studios–3BR, from AED 700,000, Q4 2026 delivery - **Celine by Vision** — Liwan, studios–2BR, from AED 620,000 - **Soul by Vision** — Liwan, additional unit configurations - **Pearls** — Wadi Al Safa 2, Dubailand - **Karma Residence** — Wadi Al Safa 2, Dubailand - **Vista by Vision** — Dubai Production City, Q3 2027 delivery - **Verde by Vision** — Dubai Sports City, Q2 2027 delivery - **Additional upcoming projects** — Expanding the pipeline to ten concurrent developments ## Vision Construction: The In-House Capability Advantage The operational foundation of Vision by Vision Development's remarkable delivery record is its in-house construction arm, **Vision Construction** — a construction company with nearly two decades of UAE construction and contracting experience whose capabilities have been fully integrated into the developer's project management processes. In-house construction provides Vision by Vision Development with: - **Cost control**: Direct construction costs without contractor margin inflation, enabling competitive pricing for buyers while maintaining quality - **Quality assurance**: The developer's own quality team applies and enforces construction standards without the buffering effect of contractor relationships - **Timeline management**: Direct authority over construction scheduling eliminates the delays most common in contractor disputes and variations - **Technical knowledge**: 20 years of construction experience directly informing design decisions for buildability, durability, and resident satisfaction This integrated model is the single most important structural advantage that Vision by Vision Development possesses over developer brands that outsource construction entirely — and it is the mechanism by which the company has delivered five buildings in 18 months without compromising quality. ## Corporate Mission: Eco-Conscious, Tech-Enabled Homes Vision by Vision Development's corporate mission — "to create eco-conscious, tech-enabled homes that support modern family life" — provides a clear framework for understanding its design and specification choices: **Eco-Conscious**: Energy-efficient building systems, sustainable materials, green space integration, and environmentally responsible construction practices that reduce long-term operational costs for residents **Tech-Enabled**: Smart home systems, intelligent building management, high-speed connectivity infrastructure, and digital services that meet the expectations of Dubai's digitally literate resident population **Modern Family Life**: Unit designs, amenity programming, and community planning calibrated to the actual lifestyle needs of families, couples, and professionals in Dubai's 21st-century urban environment ## Summary Table | Attribute | Details | |---|---| | Developer | Vision by Vision Development / Vision Developments | | Founded | 2021 (developer brand); formally 2024 | | Type | Emirati Enterprise | | Construction Arm | Vision Construction (in-house, 20 years UAE experience) | | Delivered | 500+ units, 2M+ sq. ft., 5 projects (1.5 years) | | Active Pipeline | 10 developments; 1,700 units; AED 3 billion value | | Communities | Liwan (Dubailand), Dubai Production City, Dubai Sports City, Wadi Al Safa 2 | | Key Active Projects | Reem, Celine, Soul, Vista, Verde, Pearls, Karma Residence | | Completed | Platinum by Vision (Liwan, from AED 739K) | | Vista Delivery | Q3 2027 (Dubai Production City) | | Verde Delivery | Q2 2027 (Dubai Sports City) | | Reem Delivery | Q4 2026 (Liwan) | | Corporate Mission | Eco-conscious, tech-enabled, modern family homes | | Estimated Rental Yield | 8–11% (Liwan); 7–9% (IMPZ/Dubai Sports City) | | Market Segment | Mid-Market / Affordable Urban Living |