The Place от Prestige One

The Place by Prestige One — Golf Course Living in Dubai Sports City

TL;DR Snapshot

| Detail | Info | |---|---| | Project | The Place by Prestige One | | Developer | Prestige One Luxury Real Estate | | Location | Dubai Sports City, Dubai | | Status | Under Construction | | Handover | Q1 2028 | | Unit Types | Studios · 1BR · 2BR · 3BR Apartments | | Size Range | Studios from ~423 sqft · Up to 3BR | | Price Range | AED 720,000 – AED 3.2M | | Payment Plan | 20% Down · 40% During Construction · 40% On Handover | | Building | 19 residential floors + 3 podium parking levels | | Architecture | Contemporary golden facade | | Signature | Rooftop infinity pool · Els Club golf views · Outdoor cinema · Athletic track | | Launch | Q3 2024 |

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Introduction — Dubai Sports City's Golden Tower

Dubai Sports City is one of the UAE's most established suburban residential communities — a master-planned district built around the Els Club Golf Course, the Dubai International Cricket Stadium, and a cluster of world-class sports academies. Despite being fully operational for over a decade, the community has continued to attract new residential investment, driven by its combination of sports lifestyle, family-friendly scale, and connectivity to the southern Dubai corridor.

The Place by Prestige One is among Dubai Sports City's most ambitious recent additions: a 19-storey tower with a contemporary golden facade that serves as an immediate visual landmark in the community's residential cluster. The building's defining lifestyle features — a rooftop infinity pool with direct Els Club golf course views, an outdoor cinema, an athletic track, and a mini-golf feature — reflect a developer who understands the Sports City demographic and has designed the amenity programme to match their expectations.

At AED 720,000 studio entry and up to AED 3.2M for larger configurations, The Place positions itself in Dubai Sports City's premium segment while remaining accessible relative to comparable product in Dubai Marina or JVC.

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Location — Dubai Sports City

Dubai Sports City occupies the junction of Sheikh Mohammed bin Zayed Road (E311) and Hessa Street (D61) — two of Dubai's most important mid-city arterials. This positioning provides exceptional car-based access to essentially every corridor in Dubai without requiring transit through the congested coastal zones.

Key Distances from The Place:

| Destination | Approximate Travel Time | |---|---| | Els Club Golf Course | Adjacent / walkable | | ICC Dubai Cricket Stadium | 5 minutes walk / drive | | City Centre Me'aisem | 8–10 minutes | | JVC (Circle Mall) | 8–10 minutes | | Motor City | 8–10 minutes | | Dubai Hills Mall | 15–18 minutes | | Dubai Marina / JBR | 15–20 minutes | | Mall of the Emirates | 18–20 minutes | | Sheikh Mohammed bin Zayed Road (E311) | 3–5 minutes | | Al Khail Road (E44) | 5–8 minutes | | Downtown Dubai | 22–25 minutes | | DXB Airport | 25–28 minutes |

Dubai Sports City's City Centre Me'aisem — adjacent to the community — provides hypermarket, cinema, dining, and convenience retail within 10 minutes, making the neighbourhood genuinely self-sufficient for daily needs.

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Architecture — The Golden Facade

The Place's contemporary golden exterior facade creates a distinctive visual identity in a community where beige-toned residential towers dominate. The golden cladding system — likely a combination of warm-toned aluminium composite panels and reflective glazing — creates a building that reads differently at different times of day: catching the morning light as a warm bronze, shifting to brilliant gold in afternoon sun, and softening to a deep amber at dusk.

The 19-floor residential height sits above three levels of podium parking — a practical decision that lifts the inhabited floors above the street-level noise and traffic environment, while providing sufficient parking for the building's residents and visitors.

The building's orientation is calibrated to maximise view exposure to the Els Club — the fairways of which begin effectively at the building's property boundary, providing lower-floor golf views unavailable from many Sports City towers that are set back further from the course edge.

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Unit Configuration

Studios (from AED 720,000, ~423 sqft)

Studios at The Place represent Dubai Sports City's most accessible investment entry point from a Q3 2024 launch developer. The studio specification includes fully fitted kitchens, quality bathroom finishing, central A/C, and balcony access — with golf or community views depending on floor and orientation. For investors targeting the Sports City professional and athlete rental market, studios achieve consistent yields in the 7–9% range.

1-Bedroom Apartments (from ~AED 1.1M)

1BR configurations provide the separation of living and sleeping zones that makes them the volume product in Sports City's rental market — appropriate for the professional couples, sports coaches, and media professionals who represent the community's primary renter profile. Floor-to-ceiling glazing maximises golf views for fairway-facing 1BR units on middle-to-upper floors.

2-Bedroom Apartments (from ~AED 1.6M)

2BR units are The Place's primary family product — two bedroom suites, an open-plan kitchen/living/dining, and a balcony of usable scale. For owner-occupiers choosing Sports City for its active lifestyle and school proximity, the 2BR is the practical choice: spacious enough for a couple with a child, priced within reach of first-time Dubai property buyers.

3-Bedroom Apartments (up to AED 3.2M)

The 3BR tier accommodates larger families and higher-income buyers seeking maximum space. At AED 3.2M for a 3BR in Dubai Sports City, the per-sqft value proposition is stronger than comparable product in Dubai Marina or the more premium branded communities, while the golf course lifestyle and Sports City community character remain the same.

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Amenities — Resort on the Fairway

Rooftop Infinity Pool

The building's signature amenity: an infinity-edge swimming pool at the top of 19 floors, with unobstructed panoramic views of the Els Club fairways, the Sports City community, and the broader southern Dubai skyline. At this elevation, the pool becomes a destination in its own right — not just a swimming facility but a daily visual reward for residents making the most of Dubai's extended outdoor season.

Outdoor Cinema

An open-air cinema setup within the building's amenity deck — providing community movie nights and entertainment events that create the social gathering occasions that build genuine community character. Particularly popular in the evening shoulder season (October–April) when Dubai's climate makes outdoor cinema genuinely comfortable.

Athletic Track

A dedicated running/athletic track within the building's amenity programme — connecting to Dubai Sports City's active lifestyle identity. For residents who want to run without leaving the building or entering the heat, an indoor-climate-managed track provides a training option unavailable in most comparable buildings.

Mini Golf

A mini-golf feature appropriate to the Els Club neighbour context — bringing the golf lifestyle experience into the building's own amenity ecosystem for residents who want to practise their putting or for families with children seeking active entertainment.

Full Amenity Suite:

• Rooftop infinity swimming pool with Els Club panorama
• Outdoor cinema / movie deck
• Athletic track
• Mini-golf area
• Fully equipped indoor gymnasium
• Outdoor fitness zone
• Multi-sport court
• Children's play area (indoor and outdoor)
• Kids' pool
• Residents' club lounge
• BBQ and outdoor entertaining areas
• 24/7 security
• Grand entrance lobby
• 3 levels covered podium parking
• Retail outlets at podium level

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Payment Plan & Investment Analysis

The Place Payment Schedule:

| Stage | Percentage | |---|---| | Down Payment | 20% | | During Construction | 40% | | On Handover (Q1 2028) | 40% |

Note: Some sources indicate a 70/30 structure with 30% on handover — buyers should confirm the current plan with Prestige One directly.

Dubai Sports City Rental Reference:

| Unit Type | Annual Rent | Entry Price | Gross Yield | |---|---|---|---| | Studio | AED 50,000–70,000 | AED 720,000 | 7–9% | | 1BR | AED 70,000–95,000 | AED 1.1M+ | 6.5–8.5% | | 2BR | AED 95,000–130,000 | AED 1.6M+ | 6–8% | | 3BR | AED 130,000–170,000 | AED 2.5M+ | 5.5–7% |

The golf course view premium and rooftop infinity pool differentiation support above-market rent positioning for comparable units at The Place relative to standard Sports City stock.

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Developer Profile — Prestige One Luxury Real Estate

Prestige One Luxury Real Estate is a Dubai-based developer focused on premium mid-market residential projects in established communities. The company's approach — taking established, mature communities (Dubai Sports City, JVC) and delivering enhanced-specification, amenity-rich towers into them — positions their projects as the quality premium within accessible price ranges. The golden facade and comprehensive resort amenity programme at The Place reflect this strategy: a building that reads as luxury at the Sports City price point.

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Summary — The Place by Prestige One at a Glance

The Place by Prestige One is a 19-storey Dubai Sports City tower delivering studios to 3BR apartments from AED 720,000, featuring a gold contemporary facade, a rooftop infinity pool with direct Els Club golf views, an outdoor cinema, an athletic track, and a mini-golf feature. With Q1 2028 handover, 20/40/40 payment plan, and Dubai Sports City's proven 7–9% studio rental yields in the established Els Club-adjacent residential market, The Place provides Prestige One's premium specification in one of Dubai's most sports-active and community-mature residential addresses.