Urbana (Phases I, II & III) by Emaar Properties — Emaar South, Dubai South

TL;DR

• Developer: Emaar Properties
• Location: Emaar South master community, Dubai South (Dubai World Central), UAE
• Development Phases: Urbana I, Urbana II, Urbana III
• Property Types: 2-Bedroom & 3-Bedroom Tiered Townhouses
• Total Units: 236 townhouses across all three phases
• Unit Sizes: 2BR 1,159–1,437 sq ft | 3BR 1,449–1,525 sq ft
• Status: Ready / Completed (Q1 2020)
• Starting Price: AED 775,000
• Price Range: AED 775K to AED 1.395M
• Payment Plan: 20% Down | 40% During Construction | 40% On Handover
• Title: Freehold — UAE Golden Visa eligible for AED 2M+ purchases
• Golf Course: 18-hole championship course literally on the doorstep
• Master Community: Emaar South — 25 neighborhood parks, golf course, and proximity to Al Maktoum International Airport and Expo City Dubai

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1. Overview: Innovative Tiered Townhouses at Dubai's Future Hub

Urbana is one of Emaar Properties' most creatively conceived affordable townhouse developments — a three-phase project within the Emaar South master community in Dubai South (Dubai World Central), offering an innovative "tiered townhouse" concept that has made golf-course-adjacent family living accessible at a price point that previously did not exist in the Dubai market.

Delivered across Phases I, II, and III and fully completed by Q1 2020, Urbana's 236 townhouses combine the lifestyle of a golf course community — fairway views, green parks, resort-quality amenities — with a starting price of AED 775,000. This price-to-lifestyle ratio has consistently attracted first-time buyers, young families, and yield-focused investors who recognize that Emaar South's strategic location adjacent to Al Maktoum International Airport (the world's planned largest aviation hub) and Expo City Dubai positions the community as one of Dubai's highest long-term growth corridors.

The tiered townhouse architecture — where ground-floor units function like traditional townhouses with private gardens, and upper-floor units function like spacious apartments with private terraces — eliminates the typical compromise between apartment convenience and townhouse space, delivering both in a single well-designed building type.

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2. Emaar South Master Community

Emaar South is a 6.7 million sq ft master-planned community developed by Emaar Properties within Dubai South — the emirate's planned new urban center built around Al Maktoum International Airport (DWC).

Master Community Features:

• 18-Hole Championship Golf Course: An Emaar-developed golf course at the heart of the community — the anchor around which Urbana and other residential sub-communities are organized
• 25 Neighborhood Parks: One of the highest concentrations of public green space in any Dubai residential master community
• Golf Clubhouse: Restaurant, bar, pro shop, and event facilities
• Community Retail: Supermarkets, pharmacies, cafes, and essential services
• Schools: Educational facilities within and adjacent to the community
• Cycling & Jogging Tracks: Extensive network connecting all community areas

Location & Connectivity:

• Al Maktoum International Airport (DWC): 10–15 minutes — when fully operational, this will be the world's largest airport by capacity
• Expo City Dubai: 10 minutes
• Sheikh Mohammed Bin Zayed Road (E311): 15 minutes
• Emirates Road (E611): 15 minutes
• Dubai Marina: 30 minutes
• Downtown Dubai: 40 minutes
• Abu Dhabi: 60 minutes
• Jebel Ali Port: 15 minutes
• Dubai Investment Park (DIP): 20 minutes

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3. The Tiered Townhouse Concept: Emaar's Innovative Approach

The defining innovation of Urbana is the "tiered townhouse" — an architectural typology that Emaar developed specifically for Emaar South to maximize density and affordability without sacrificing the quality-of-life attributes that make townhouse living attractive.

How the Tiered Concept Works:

Ground-Floor Units (Traditional Townhouse Experience):

• Private rear garden — fully enclosed, personal outdoor space
• Ground-level entry directly from the street
• Functional layout for families with children or pets who need outdoor space
• The garden is the signature advantage: a private, usable outdoor area equivalent to a traditional villa plot allocation

Upper-Floor Units (Elevated Apartment Experience):

• Access via a private dedicated staircase/entrance — maintaining the feel of an individual home rather than shared building
• Large private roof terrace (in many configurations) — equivalent outdoor space to a ground-floor garden but with elevated views
• Quieter, more private feel due to elevated position
• Wider views over the golf course and community parks

Why This Works for Buyers:

The tiered concept allows Emaar to offer two distinct living experiences within one building type, catering to different family preferences (garden vs. terrace, ground-level vs. elevated) while maintaining the same high standard of internal finish throughout.

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4. Unit Specifications

2-Bedroom Townhouses:

| Configuration | Built-Up Area | |---|---| | 2BR Mid Unit | 1,159 sq ft | | 2BR | 1,205–1,214 sq ft | | 2BR End Unit | 1,301 sq ft | | 2BR Mid Unit (larger) | 1,398–1,437 sq ft |

3-Bedroom Townhouses:

| Configuration | Built-Up Area | |---|---| | 3BR End Unit | 1,449–1,525 sq ft | | 3BR Standard | 1,449–1,525 sq ft |

Key Interior Features (All Units):

• Open-plan living and dining room
• Modern fitted kitchen with Emaar-standard cabinetry and appliances
• All bedrooms with built-in wardrobes and en-suite or adjacent bathrooms
• Private garden (ground floor) or private terrace (upper floor)
• Dedicated covered parking space per unit
• Private entry staircase for upper-floor units ensuring individual home feel

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5. Amenities: Golf Community Living at Affordable Prices

The 18-Hole Golf Course:

The Emaar South Golf Course is directly adjacent to Urbana — fairway views are visible from the community's road network and park areas. Residents have access to the course as members or day visitors, and the clubhouse provides a dining, social, and recreational hub for the community.

Community Parks (25 Neighborhood Parks):

Emaar South's extraordinary commitment to green space — 25 separate neighborhood parks throughout the master community — provides Urbana residents with green areas within minutes of their home in every direction. The parks include:

• Shaded children's play areas
• Outdoor fitness stations
• Jogging and walking paths
• Picnic lawns and BBQ areas
• Pet-friendly zones

Building-Level Amenities:

• Swimming Pool: Community pool with sun deck
• Gymnasium: Fully equipped fitness facility
• 24/7 Security: Controlled access and professional security
• Central A/C: Climate-controlled common areas
• Covered Parking: Dedicated parking per unit
• Valet Parking: Valet service for residents — unusual for an affordable townhouse development

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6. Investment Analysis

Dubai South Growth Story:

Dubai South is one of Dubai's most significant long-term investment bets — an entire urban district being built around Al Maktoum International Airport (DWC), which the government plans to expand to a capacity of 160 million passengers per year (approximately double Heathrow's current throughput).

Investors who positioned in communities adjacent to DXB in the 2000s (Mirdif, Deira, Rashidiya) benefited significantly from the airport-driven property appreciation. Dubai South replicates that dynamic — but at a much larger scale.

Expo City Dubai Factor:

Expo City Dubai (the legacy site of Expo 2020 Dubai) is 10 minutes from Urbana. The government has committed to transforming the Expo site into a permanent mixed-use urban district — a process that adds ongoing development momentum to the entire Dubai South corridor and drives sustained property value appreciation.

Rental Market:

Urbana rental demand comes from:

1. DWC airport employees and logistics sector professionals
2. Dubai South free zone company employees
3. Expo City Dubai workers and contractors
4. Families seeking affordable suburban townhouse living

• 2BR townhouses: AED 60,000–80,000 per annum
• 3BR townhouses: AED 80,000–110,000 per annum
• Gross yields: 7%–10% at current price levels

The Affordable Entry Premium:

At AED 775,000 for a 2BR townhouse with a private garden in a golf course community, Urbana represents one of the lowest price points for Emaar-developed golf lifestyle property anywhere in the UAE. As DWC expands and Dubai South's commercial ecosystem matures, the combination of golf course setting, Emaar quality, and low entry cost creates strong medium-term appreciation potential.

Freehold & Golden Visa:

Full freehold title available to all nationalities. UAE 10-Year Investor Golden Visa for AED 2M+ purchases.

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7. Why Urbana Stands Apart

1. Tiered Townhouse Innovation — Ground-floor garden OR upper-floor terrace; a choice between two distinct living experiences within one affordable product
2. Golf Course on the Doorstep — 18-hole championship course immediately adjacent — an amenity usually priced at AED 3M+ in Dubai
3. AED 775K Entry — The most affordable Emaar golf community townhouse in Dubai; a price-to-location ratio that consistently attracts buyers and tenants
4. 25 Neighborhood Parks — Extraordinary green space commitment creating an environment unlike any other Dubai community at this price point
5. Al Maktoum Airport Growth Catalyst — Proximity to the world's planned largest airport creates long-term property appreciation fundamentals
6. Expo City Dubai Proximity — 10 minutes to Dubai's newest mixed-use urban destination
7. 3 Phases, 236 Units — Small enough to maintain community intimacy while large enough to justify comprehensive shared amenities

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8. Conclusion

Urbana by Emaar Properties is the definitive entry-level golf community townhouse product in Dubai — three phases of innovatively designed 2 and 3-bedroom tiered townhouses with private gardens or terraces, completed in 2020, starting at AED 775,000, in a master community with an 18-hole golf course, 25 parks, and one of Dubai's most powerful long-term growth catalysts directly adjacent: Al Maktoum International Airport and Expo City Dubai. For first-time buyers seeking Emaar quality at an accessible price, or investors targeting Dubai South's airport-driven appreciation trajectory, Urbana is the foundational investment that consistently delivers.