Alba Tower

TL;DR — Alba Tower at a Glance A boutique 72-unit residential tower by Reportage Properties (registered through Century 7 Properties LLC) in Jumeirah Garden City, Al Satwa — the Meraas-masterplanned regeneration of central Dubai. 40 x 1-bedroom and 32 x 2-bedroom apartments across G+2P+8 floors, finished in modern Italian design with 3.2m ceilings, smart home systems and fully fitted kitchens. 1BR from AED 1,013,702 (launch). Q4 2027 handover. Positioned 9 minutes from DIFC, 14 minutes from Downtown Dubai, 5 minutes from City Walk.

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Overview — Italian-Design Boutique Living in Jumeirah Garden City

Alba Tower is a 72-apartment residential development under construction at 62 Al Kooteia Street, Al Satwa, within Jumeirah Garden City — the comprehensive urban regeneration masterplan by Meraas Holding that is transforming the former Al Satwa district into a premium, medium-density freehold mixed-use community in the heart of central Dubai.

Developed by Reportage Properties — one of the UAE's most prolific off-plan residential developers, with 33+ delivered projects and over 13,000 units completed across the UAE, Egypt, Turkey, Morocco, Belarus and beyond — Alba Tower is registered under the development vehicle Century 7 Properties LLC (a project-specific entity of Reportage), with Meraas Holding as the master community developer, Bonyan Engineering Consultants as architect and Modun Gulf Business Contracting as the main contractor.

The development delivers 72 residences across a G+2P+8 structure (ground floor, 2 podium parking levels, 8 residential floors plus rooftop) rising to 44.60 metres. The unit mix is 40 x 1-bedroom apartments and 32 x 2-bedroom apartments. No studios and no commercial units are included — the building is purely residential freehold, with ground-floor retail and a café as ancillary community amenities.

Alba Tower was launched in Q1 2024 with construction commencing approximately September 2024 and Q4 2027 targeted for handover. All units are fully finished (not shell-and-core) and move-in ready at handover, with Italian-inspired interiors, 3.2m ceiling heights and smart home technology as standard.

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Developer — Reportage Properties

Reportage Properties was founded in 2014 in Abu Dhabi under Chairman Aref Al Khoori and CEO Islam Hamdy. Since its first project (Leonardo Residences, Masdar City, handed over 2018), Reportage has grown into one of the UAE's most active off-plan residential developers, with a portfolio spanning 33+ projects and approximately 13,000 units across multiple geographies.

Key developer metrics:

• Annual sales 2023: AED 3.8 billion (60% growth year-on-year)
• Recognition: "Most Trusted Real Estate Developers UAE 2023" (International Business Magazine)
• Geographic presence: Dubai, Abu Dhabi, Cairo, Istanbul, Riyadh, Minsk, Moscow
• 100% delivery track record since 2018 first handover
• DLD-registered developer with active presence across multiple Dubai masterplans

Reportage has delivered projects in Masdar City, Al Reem Island, Yas Island, Al Maryah Island, and Dubailand, among others. Their hallmark is a consistent focus on mid-premium residential product with strong interior specification at competitive price points.

For Alba Tower specifically, Century 7 Properties LLC serves as the registered development entity. Its Abu Dhabi branch trade licence (issued October 2023) lists UAE, Italian and Egyptian ownership interests — consistent with Reportage's international partner structure and the Italian design aesthetic applied to this project.

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Location — Jumeirah Garden City, Al Satwa, Central Dubai

Jumeirah Garden City is Meraas Holding's 9-million-square-metre urban regeneration of Al Satwa — a formerly mid-market residential district that is being transformed into a premium freehold mixed-use zone positioned north of Sheikh Zayed Road (E11), between Diyafa Street and Safa Park. The masterplan is being delivered across 12 districts, with medium-density zoning (maximum 8 floors per plot) creating a distinctly human-scale character.

Alba Tower's address at 62 Al Kooteia Street places it squarely within the regeneration zone, with the following proximity data:

| Destination | Approximate Travel Time | |---|---| | City Walk Mall | 5 minutes | | Sheikh Zayed Road (E11) | Immediately adjacent | | Dubai World Trade Centre | 9 minutes | | DIFC | 9 minutes | | Museum of the Future | ~10 minutes | | Downtown Dubai / Burj Khalifa | 14–15 minutes | | Dubai Mall | 14–15 minutes | | Nearest Metro Station (Red Line) | 3 minutes by car | | Dubai International Airport (DXB) | 20 minutes | | Beach (La Mer / Jumeirah) | 10 minutes |

The Jumeirah Garden City masterplan brings neighbourhood-level infrastructure including tree-lined streetscapes, cycling paths, retail and F&B strips, and public green spaces — progressive urban elements that distinguish it from older parts of central Dubai.

Why Al Satwa / Jumeirah Garden City for Investors: The district is one of the few remaining central Dubai locations with significant regeneration upside. Property prices in Jumeirah Garden City increased approximately 60% between 2022 and early 2025. The area's central location — within 15 minutes of Downtown, DIFC and Dubai Marina — combined with relatively affordable entry pricing (versus those destinations) has historically driven above-market rental yields. Al Satwa recorded a gross rental yield of 7.66% in 2023, among the highest in central Dubai.

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Architecture — Italian Design, 3.2m Ceilings, Smart Home Standard

Alba Tower's design language is defined by modern Italian interior aesthetics — a white and grey neutral palette with warm wood flooring, clean geometric lines and European finish quality. The architectural concept prioritises livability through:

• 3.2-metre ceiling heights — significantly above the Dubai market average of ~2.8m, creating a sense of volume and light well above the standard for the price tier
• Floor-to-ceiling windows maximising natural light penetration and city views
• Private balcony on every unit — each apartment has its own outdoor space
• Open-plan layouts — kitchen, living and dining zones flow together without partition walls
• Fully finished delivery — all units are move-in ready with flooring, kitchen units, bathroom fittings and closets installed

Smart Home Technology: All units include an integrated smart home system enabling mobile control of lighting, climate, access and security — a feature more commonly found in premium-tier developments that Reportage has embedded as standard.

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Amenities — Lifestyle Deck for a Boutique Community

Despite its compact 72-unit scale, Alba Tower delivers a comprehensive lifestyle amenity programme:

Pool & Outdoor:

• Outdoor swimming pool with sun terrace
• Kids' pool
• BBQ zones
• Landscaped gardens and green areas
• Shaded seating areas and walking promenade

Fitness & Wellness:

• Fully equipped gymnasium
• Yoga / meditation zone

Family & Social:

• Children's indoor play area
• Children's outdoor play area
• Lobby lounge

Community & Retail:

• Ground-floor retail outlets / shopping pavilions
• Café / restaurant

Security & Infrastructure:

• Two-level basement parking (one space allocated per unit)
• 24/7 security with keycard and alarm system
• Smart home access control
• Central air conditioning

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Unit Types & Specifications

Alba Tower offers two residential typologies across 72 units:

| Unit Type | Count | Size Range (sqft) | Size (sqm approx.) | Developer Launch Price (AED) | |---|---|---|---|---| | 1-Bedroom | 40 units | 417 – 855 sqft | 39 – 79 sqm | from AED 1,013,702 | | 2-Bedroom | 32 units | 828 – 2,161 sqft | 77 – 201 sqm | from AED 1,455,357 |

Note: The 2-bedroom upper size of 2,161 sqft reflects duplex and large-terrace configurations available in selected units; standard 2BR units range from approximately 828–1,000 sqft internally.

Active Market Listing Price Range (as at research date):

• 1BR: AED 718,000 – AED 1,300,000
• 2BR: AED 1,200,000 – AED 2,075,068

All units feature: 3.2m ceilings, floor-to-ceiling windows, private balcony, open-plan living, Italian-design interior palette, smart home system, fully fitted kitchen, quality bathroom fittings, built-in wardrobes.

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Payment Plan — Interest-Free Installments During Construction

Two payment structures with corresponding discount tiers:

Standard Plan (10% purchase discount): | Milestone | Payment | |---|---| | Booking (+ 4% DLD fee) | 20% | | During construction (1%/month) | 41% | | On handover (Q4 2027) | 39% |

Enhanced Plan (15% purchase discount): | Milestone | Payment | |---|---| | Booking (+ 4% DLD fee) | 30% | | During construction (1%/month) | 41% | | On handover (Q4 2027) | 29% |

Installments during construction are interest-free at 1% per month. The higher the down payment, the larger the upfront discount applied to the base price — a structure designed to reward investors committing more capital early. DLD transfer fee: 4%.

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Investment Summary — Central Dubai Regeneration at Sub-Downtown Pricing

Alba Tower targets investors seeking freehold exposure to central Dubai's ongoing regeneration cycle at pricing well below Downtown or Business Bay equivalents.

Yield Projections:

• Al Satwa / Jumeirah Garden City area gross yield: approximately 4.9–7.7%
• Average annual rents in Jumeirah Garden City: AED 74,000/year for 1BR; AED 104,000/year for 2BR
• Implied yield on 1BR at AED 1,013,702 launch price: approximately 7.3% at AED 74,000/year
• One investment portal cites 8–10% ROI potential for 1BR units with 10–20% resale profit at completion

Investment Thesis:

• Freehold title in Meraas-masterplanned Jumeirah Garden City — regeneration premium supported by institutional master developer
• Boutique 72-unit scale limits same-building supply competition
• Central Dubai address (9 min DIFC, 14 min Downtown) supports premium professional tenant demand
• Italian design and 3.2m ceilings differentiate from generic Majan/DSO supply at similar price points
• Smart home standard technology adds tangible lifestyle premium
• Reportage Properties — 100% delivery track record since 2018, 33+ projects, AED 3.8B annual sales
• Jumeirah Garden City price appreciation: ~60% between 2022 and early 2025

Title: Freehold — available to all nationalities DLD Registration Fee: 4% of purchase price