By OBS Designer Residences

TL;DR: By OBS Designer Residences is a completed 22-storey residential tower in Dubai Production City (IMPZ), delivering 328 freehold apartments across studio, one-bedroom, and two-bedroom configurations. Developed by the BinSulaiman Group (OBS), designed by Golden Square Engineering Consultants, and completed in July 2020, the building is positioned within 230 metres of City Centre Me'aisem and features a pet-friendly policy, on-site minimarket, rooftop garden, and 24-hour concierge. One-bedroom units rent for AED 76,000–91,000 annually, with Dubai Production City delivering gross yields of 8–9%.

Introduction

By OBS Designer Residences (also registered as The Towers by OBS in Dubai Land Department records) is a 22-storey residential tower that brings a design-forward aesthetic to Dubai Production City, a community better known for functional mid-market housing than for architectural statements. Developed by the BinSulaiman Group — the diversified UAE family business operating under the OBS brand — and designed by Golden Square Engineering Consultants with construction by Modern Building Contracting Company, the building delivers 328 apartments with an emphasis on interior design quality, generous amenity provision, and a pet-friendly lifestyle that distinguishes it from most competing buildings in the IMPZ market.

Completed in July 2020 (with construction commencing in January 2018), the building has had sufficient operational time to establish its market position, build a track record of rental performance, and develop the settled community character that newer developments have yet to achieve. The building's 22-storey height makes it one of the taller structures in Dubai Production City, providing upper-floor residents with views that extend across the surrounding community toward the Dubai skyline.

Dubai Production City — formerly known as International Media Production Zone (IMPZ) before its rebranding in March 2016 — is a 43-million-square-foot mixed-use community managed by TECOM Group, originally established in 2003 as the world's largest media production free zone. The community has evolved beyond its media origins to become a genuine residential neighbourhood with over 6,500 residential units, 220+ commercial tenants, and established retail, healthcare, and educational infrastructure.

Location & Connectivity

By OBS Designer Residences occupies a position within Dubai Production City that provides one of the community's strongest proximity advantages: the building is located approximately 230 metres from City Centre Me'aisem, making the Majid Al Futtaim-operated mall effectively within walking distance — a convenience that significantly enhances daily living and that most DPC buildings cannot match.

The broader connectivity infrastructure includes direct access to Sheikh Mohammed Bin Zayed Road (E311), Dubai's primary north-south highway artery, with supplementary connectivity via Al Khail Road (E44) and Hessa Street. These three road corridors provide multiple route options to destinations across the emirate.

Key distance benchmarks include approximately 15–19 minutes to Dubai Marina and JBR, 20 minutes to Palm Jumeirah, 25–30 minutes to Downtown Dubai and the Burj Khalifa, 27 kilometres to Al Maktoum International Airport (DWC), 30–35 minutes to Dubai International Airport (DXB), approximately 14 minutes to Circle Mall (JVC), 19 minutes to Ibn Battuta Mall, 12 minutes to Dubai Miracle Garden, and 13 minutes to the Dubai Autodrome motorsport circuit.

Public transport within Dubai Production City is served by RTA bus stops near Centrium Towers and The Crescent Towers, with feeder buses connecting to Mall of the Emirates Metro Station on the Red Line. The nearest metro stations — Discovery Gardens and Jumeirah Golf Estates — are approximately 15 minutes away by car. While DPC relies primarily on road-based transport, its position along the E311 corridor places it within planned future transit expansion routes.

Architecture & Design

By OBS Designer Residences rises 22 storeys above ground, supplemented by three basement levels providing covered parking. The building was designed by Golden Square Engineering Consultants and constructed by Modern Building Contracting Company, with foundation work by Cosmos Piling — a contractor selection that reflects the engineering requirements of building a 22-storey tower in the sandy substrate typical of the DPC area.

The building's design philosophy prioritizes interior quality and finish levels that exceed the functional standards typical of DPC's residential stock. Apartments feature marble flooring, high-quality fixtures, and a contemporary aesthetic that the developer's branding emphasizes through the "Designer Residences" nomenclature. The use of premium materials and attention to finish detail represents a deliberate market positioning above the community's mid-market median.

The 22-storey height — among the tallest in Dubai Production City — provides a significant advantage for upper-floor units, which benefit from unobstructed views and natural light that lower-rise buildings in the community cannot deliver. The building's floor plates are organized to maximize the number of units with external exposure, ensuring that each apartment benefits from natural light and ventilation.

Unit Types & Floor Plans

By OBS Designer Residences delivers 328 apartments across three primary configurations:

• Studios (401–426 sq ft): Compact open-plan living spaces with kitchenette, bathroom, and balcony. Current rental rates range from AED 65,000 to AED 66,875 per year. The studio inventory serves young professionals and single tenants working in DPC's media and commercial sectors, as well as investors targeting the community's strong studio yields of approximately 9.34%.

• One-Bedroom Apartments (707–747 sq ft): Separate bedroom, open-plan living and dining area, kitchen, bathroom, and balcony. Current rental rates of AED 76,140–91,000 per year (confirmed through active PropertyFinder listings), with the upper range reflecting furnished units with landmark views. The one-bedroom segment represents the building's core inventory and highest transaction volume.

• Two-Bedroom Apartments (1,033–1,210 sq ft): Master bedroom, second bedroom, living and dining area, kitchen, multiple bathrooms, and balcony. Current rental rates range from AED 90,000 to AED 99,000 per year. The larger two-bedroom configurations exceed 1,200 square feet and incorporate generous outdoor terrace space. Select premium units feature private pool access — an exceptionally rare amenity in the Dubai Production City market.

Amenities & Lifestyle

By OBS Designer Residences provides a comprehensive amenity programme that extends beyond the standard pool-and-gym provision typical of DPC buildings:

• Swimming Pool: Outdoor pool with sun deck and lounger area
• Gymnasium & Fitness Centre: Fully equipped facility with cardiovascular machines, free weights, and strength training equipment
• Sauna & Jacuzzi: Hydrotherapy and relaxation facilities complementing the gym
• Rooftop Garden: Landscaped rooftop amenity space providing outdoor relaxation areas with elevated views
• Children's Play Area: Dedicated outdoor playground with age-appropriate equipment
• Lawn & Event Space: Landscaped garden area for community events and social gatherings
• Indoor Games Room: Recreation room for residents
• On-Site Minimarket: Convenience grocery store within the building, providing daily essentials without leaving the premises
• 24-Hour Reception & Concierge: Staffed lobby with concierge services around the clock
• Bicycle Storage: Dedicated storage for residents' bicycles
• Lobby Lounge: Designed communal area in the main entrance
• Covered Parking: Three basement levels of protected vehicle parking
• 24/7 Security: CCTV surveillance system with round-the-clock security personnel
• First Aid / Medical Facility: On-site basic medical services
• Pet-Friendly Policy: Pets are allowed — a significant differentiator in DPC, where many buildings restrict animal ownership. The policy enables residents to keep domestic pets without the restrictions that limit choices in competing buildings.

The building's 230-metre proximity to City Centre Me'aisem extends the lifestyle offering dramatically. Opened in September 2015 by Majid Al Futtaim, the mall features Carrefour hypermarket, H&M, Centrepoint, Sun & Sand Sports, Sharaf DG, a Magic Planet entertainment centre, a multi-screen cinema, Mediclinic Me'aisem (multispecialty clinic), and approximately 53 international brands with a comprehensive food court including Nando's, Gazebo, and Pizza Hut.

Developer Profile

The BinSulaiman Group (OBS) is a UAE family business founded by Dr. Omar BinSulaiman, a prominent figure in Dubai's technology and financial sectors who served as CEO of Dubai Internet City and Governor of the Dubai International Financial Centre (DIFC). The group has over two decades of experience in the UAE and operates across automotive, lifestyle and luxury retail, food and beverage, real estate, global logistics, trading, FMCG, investments, leisure, healthcare, and consulting.

OBS was recognized as the Fastest Growing Company of the Year 2023, reflecting the group's diversification trajectory. The OBS Real Estate division operates four verticals — Real Estate Development, Property Brokerage, Property Leasing, and Real Estate Investment — with presence in Palm Jumeirah, Dubai Marina, Dubai Production City, and Sharjah. The group's portfolio includes By OBS Designer Residences and Omoria Private Residences on Palm Jumeirah, an ultra-luxury boutique residential hospitality project.

Nearby Schools & Healthcare

Educational institutions within a short drive of By OBS Designer Residences include Kids Kingdom Nursery IMPZ (0.9 km), Victory Heights Foundation Stage (1.5 km, British curriculum), Arcadia British School (1.6 km, British curriculum, AED 83,000 annual fees), Sunmarke School (1.6 km, JVT, British curriculum), Victory Heights Primary School (3.2 km), Dubai British School Emirates Hills (3.3 km), Renaissance School (3.7 km, American curriculum), and JSS International School (3.9 km, Indian CBSE curriculum).

Healthcare is served by Mediclinic Me'aisem (within City Centre Me'aisem, approximately 230 metres from the building, offering paediatrics, ophthalmology, gynaecology, cardiology, dermatology, gastroenterology, and other specialties), NMC Royal Hospital in Dubai Investments Park (approximately 10–20 minutes), Medcare Medical Centre in Motor City (approximately 10–15 minutes), and Mediclinic Parkview Hospital (approximately 15–20 minutes).

Investment Potential

Dubai Production City delivers some of Dubai's strongest residential rental yields, with community-wide gross returns of 9.34% for studios, 8.32% for one-bedrooms, and 6.94% for two-bedrooms according to Kelt & Co Realty data. The area median gross yield across 51 tracked buildings is approximately 9%, placing DPC among the top-performing apartment investment communities in the emirate.

By OBS Designer Residences benefits from several investment advantages that differentiate it within DPC's residential stock. The pet-friendly policy broadens the tenant pool to include a demographic that faces limited housing options in the community. The 24-hour reception and concierge services provide a service level that institutional tenants (corporate housing, expatriate families) particularly value. The proximity to City Centre Me'aisem — walking distance rather than a car ride — adds a daily convenience factor that supports both tenant retention and rental premium.

Service charges in Dubai Production City's newer towers range from approximately AED 12 to AED 20 per square foot annually, well below rates in prime coastal areas. Average sale prices in the community stand at approximately AED 1,180 per square foot, with rental rates averaging approximately AED 88 per square foot annually. The freehold designation permits ownership by all nationalities, and the community's free zone status provides additional benefits for entrepreneur-residents who may operate media or production businesses within TECOM Group's DPC licensing framework.

The community's approximately 40–50% development status means significant additional investment in infrastructure, retail, and amenities is planned for coming years, which should drive further capital appreciation as DPC matures toward its full masterplan buildout.