Luxor

TL;DR

Luxor by Imtiaz Developments is a 30-storey premium residential tower in Jumeirah Village Circle (JVC), Dubai — offering 320 fully furnished studios, 1-bedroom, 2-bedroom, and duplex apartments packed with smart home technology: Amazon Alexa integration, BOSCH appliances, GROHE purified and sparkling drinking water, 65-inch Samsung TVs, and Italian Fondovalle tiles. A rooftop infinity pool, fully equipped gym, club room with billiard table, EV charging stations, and 24/7 surveillance complete the lifestyle package. Starting from AED 673,661 with Q3 2026 completion, Luxor is JVC's most technology-enriched value-add residential proposition for modern professionals. Freehold title is available to all nationalities.

---

Overview

Imtiaz Developments has built a reputation in Dubai's mid-to-premium residential market as a developer that delivers measurably more within the JVC price bracket — branded appliances, smart home systems, and full furnishing at price points that would be considered entry-level in other Dubai communities. Luxor, the developer's flagship tower in JVC, is the fullest expression of this philosophy.

A 30-storey tower with 320 exclusive units ranging from compact studios at 37 square metres (398 sqft) through to generous duplexes at 230 square metres (2,476 sqft), Luxor caters to JVC's full buyer spectrum: first-time investors purchasing studio units as yield-generating rental assets; young professionals buying 1-bedroom apartments as owner-occupied primary residences; families seeking 2-bedroom and duplex configurations with the space and lifestyle infrastructure for long-term JVC living.

The building's fully furnished delivery with branded smart home technology — Amazon Alexa, BOSCH appliances, GROHE water purification system (delivering purified still and sparkling water directly from the kitchen tap), 65-inch Samsung TVs, and Italian Fondovalle tiles — creates a move-in-ready product that investors can list for rent immediately and that end-users can inhabit from day one without any additional capital expenditure.

At starting prices from AED 673,661 with Q3 2026 delivery, Luxor represents an exceptional entry point into JVC's high-yield rental market with a product specification that substantially exceeds the community's median building standard.

---

Location & Connectivity

Jumeirah Village Circle (JVC) is Dubai's highest-volume residential transaction community — a master-planned development by Nakheel that has matured into one of the emirate's most comprehensively serviced and investor-preferred residential communities.

Key Distances from Luxor JVC:

• Al Khail Road (E44) — Direct community access; JVC's primary arterial connection to Dubai's wider network
• Dubai Marina / JBR — Approximately 12–15 minutes
• Business Bay / Downtown Dubai — Approximately 18–22 minutes
• Mall of the Emirates — Approximately 12–15 minutes
• Dubai International Airport (DXB) — Approximately 25–30 minutes
• EXPO City Dubai — Approximately 18–20 minutes
• Al Maktoum International Airport (DWC) — Approximately 25 minutes
• Circle Mall JVC — Within the community; 5–8 minutes
• Dubai Hills Mall — Approximately 15 minutes

JVC's community infrastructure has fully matured: Circle Mall (Carrefour anchor, cinema, 200+ outlets), community parks, cycling and jogging trails, schools (GEMS Founders, Kids World Nursery, JSS Private School), community clinics and pharmacies, mosques, and a comprehensive F&B offering within the community boundary.

The Emirates Road (E611) and Sheikh Mohammed Bin Zayed Road (E311) provide supplementary routing options beyond Al Khail Road, ensuring Luxor residents can reach any Dubai destination efficiently across multiple peak-hour routing alternatives.

---

Architecture & Unit Design

Luxor rises 30 floors above JVC — among the community's higher towers — with floor-to-ceiling glazing throughout, delivering panoramic views of JVC's green community corridors, Dubai's skyline, and the broader urban landscape from upper-floor apartments.

Building Specifications:

• Total Floors: 30
• Total Units: 320
• Master Developer: Nakheel
• Status: Under construction, Q3 2026 completion

Unit Mix and Sizes:

| Unit Type | Size Range (sqm) | Size Range (sqft) | Starting Price | |-----------|-----------------|------------------|----------------| | Studio | 37 – 61 sqm | 398 – 657 sqft | AED 673,661 | | 1-Bedroom | 76 – 91 sqm | 818 – 980 sqft | Enquire | | 2-Bedroom | 119 – 164 sqm | 1,281 – 1,765 sqft | Enquire | | Duplex | 141 – 230 sqm | 1,518 – 2,476 sqft | Enquire |

Smart Home Technology Package (all units): Luxor's branded smart home specification is the building's most distinctive feature — a technology stack that eliminates the need for post-handover appliance purchasing and creates an immediately functional, connected living environment:

• Amazon Alexa — Full smart home voice control integration for lighting, climate, entertainment, and connected device management
• BOSCH Appliances — Premium European kitchen appliances throughout: refrigerator, dishwasher, washer/dryer, oven — BOSCH's quality and reliability standard is significantly above generic appliance specifications common in Dubai off-plan projects
• GROHE Water System — GROHE's integrated tap system delivers purified still water and sparkling water directly from the kitchen tap, eliminating the need for bottled water and reducing household plastic consumption — a wellness and sustainability feature uncommon in Dubai mid-market residential
• 65-inch Samsung TV — Full-size premium smart television included in every unit — a household essential delivered as part of the purchase
• Italian Fondovalle Tiles — Premium Italian porcelain tiles throughout common living areas; Fondovalle is a respected Italian ceramic manufacturer whose products appear in luxury residential and hospitality projects globally

Additional Interior Specification:

• Floor-to-ceiling double-glazed windows for maximum natural light and thermal performance
• High-quality bathroom fixtures and sanitary ware
• Built-in wardrobes for storage optimisation
• Balconies on apartments above lower floors for outdoor living
• Full furnishing package included — sofas, beds, dining tables, kitchen equipment, and soft furnishings

---

Amenities & Facilities

Luxor's amenity package delivers across fitness, entertainment, sustainability, and security:

Signature Amenity — Rooftop Infinity Pool

• Rooftop-positioned infinity pool delivering panoramic views of JVC and Dubai's skyline — one of the most dramatic amenity positions in JVC's residential inventory
• Sun deck and lounging areas adjacent to the pool

Fitness & Wellness

• Fully equipped gymnasium with modern cardio, strength training, and free weights
• Dedicated fitness areas within the amenity floor

Entertainment & Social

• Club room with billiard table — a social amenity that creates informal community interaction among residents
• Children's playground for family residents

Sustainability

• Electric vehicle (EV) charging stations — an increasingly essential infrastructure provision for Dubai's growing EV owner population; EV adoption in the UAE is accelerating rapidly following government incentives and fuel pricing dynamics

Security & Operations

• 24/7 CCTV surveillance throughout common areas
• Secure access-controlled entry points
• Ample resident and visitor parking allocation
• Professional building management and maintenance

---

Investment Analysis

Luxor's fully furnished, smart home-equipped delivery creates a rental premium profile that substantially exceeds JVC's standard building average:

Core Investment Metrics:

• Studio Entry Price: From AED 673,661
• JVC Projected Gross Yield: 7–8%
• Furnished Premium: 15–25% above unfurnished equivalents in JVC
• Smart Home Premium: Technology stack reduces tenant friction and supports premium positioning
• Completion: Q3 2026 — near-term asset with compressed development risk

The Furnished + Branded Technology Advantage: Fully furnished apartments in JVC consistently achieve 15–25% rental premiums over unfurnished equivalents — the result of tenant demand from corporate relocators and short-stay professionals who prioritise move-in convenience. Luxor's BOSCH-GROHE-Samsung-Alexa technology stack goes further: it signals a quality tier to prospective tenants that translates to reduced vacancy periods and willingness to pay above-market rent for the convenience and lifestyle enhancement the technology provides.

GROHE Sparkling Water — Unique in JVC Mid-Market GROHE's integrated water system (providing purified still and sparkling water from the kitchen tap) is a feature found in luxury hotels and premium residences at price points significantly above Luxor's. Its inclusion in a JVC mid-market building is a genuine differentiator that resonates with health-conscious, affluent tenants and creates a tangible point of difference in a crowded rental market.

Rental Benchmarks (JVC — fully furnished):

• Studio: AED 48,000–70,000 per annum
• 1-Bedroom: AED 80,000–110,000 per annum
• 2-Bedroom: AED 120,000–155,000 per annum
• Duplex: AED 150,000–200,000+ per annum

UAE Residency & Golden Visa:

• AED 750,000+: 2-year UAE investor residency visa
• AED 2,000,000+: 10-year UAE Golden Visa

Freehold Title: JVC is a designated freehold zone. All nationalities purchase Luxor apartments with full freehold title — unconditional right of ownership, resale, leasing, and inheritance.

---

Why Luxor Stands Out

1. GROHE Sparkling Water from the Kitchen Tap This single feature — integrated GROHE water purification delivering still and sparkling water directly from the tap — encapsulates Luxor's design philosophy: deliver luxury features at mid-market prices. No other JVC building at this price point offers this capability.

2. Amazon Alexa Smart Home Integration Built-in Alexa voice control for the entire apartment is not a marketing bullet point — it's a genuine lifestyle upgrade that attracts tech-savvy Dubai professionals and creates a connected home experience from move-in day.

3. Rooftop Infinity Pool A rooftop-level infinity pool in a 30-storey building delivers views that ground-floor or mid-level amenity pools cannot match. For a JVC mid-market building, a rooftop infinity pool is a premium amenity placement that enhances the building's tenant and resale appeal significantly.

4. 320 Units — Scale for Market Liquidity At 320 units, Luxor has sufficient scale to attract institutional and bulk buyers while maintaining the scarcity profile that supports resale premiums. A 320-unit building is liquid without being oversupplied.

5. EV Charging Infrastructure Electric vehicle charging stations are becoming a decisive tenant selection criterion for Dubai's growing EV owner population. Buildings without EV infrastructure will face increasing competitive disadvantage in the rental market as EV adoption accelerates — Luxor is future-proofed on this dimension.

6. Fully Furnished — Day-One Rental Income For investors, full furnishing eliminates the AED 50,000–150,000 post-handover cost and 4–8 week delay before listing that unfurnished apartments require. Luxor's buyers list for rent the day the title deed transfers.

---

Summary

Luxor by Imtiaz Developments is a 30-storey, 320-unit fully furnished residential tower in Jumeirah Village Circle (JVC), Dubai — delivering studios from 398 sqft (AED 673,661), 1BR, 2BR, and duplex apartments up to 2,476 sqft with Amazon Alexa smart home integration, BOSCH appliances, GROHE purified and sparkling water, 65-inch Samsung TVs, Italian Fondovalle tiles, a rooftop infinity pool, gym, club room, and EV charging stations. Scheduled for Q3 2026 completion, Luxor is JVC's most specification-rich mid-market proposition — offering 7–8% JVC gross yields enhanced by furnished premiums and smart technology differentiation, with freehold title for all nationalities.

Quick Facts:

• Developer: Imtiaz Developments
• Master Developer: Nakheel
• Location: Jumeirah Village Circle (JVC), Dubai
• Floors: 30
• Total Units: 320
• Unit Types: Studios, 1BR, 2BR, Duplexes (fully furnished)
• Studio Size: 37–61 sqm (398–657 sqft)
• Starting Price: AED 673,661
• Completion: Q3 2026
• Smart Home: Alexa, BOSCH, GROHE sparkling water, 65" Samsung TV, Fondovalle tiles
• Key Amenity: Rooftop infinity pool, EV charging
• Projected Gross Yield: 7–8%
• Freehold: Yes — all nationalities
• Visa Eligibility: UAE investor visa (AED 750K+) / Golden Visa (AED 2M+)