Lana on the Park

TL;DR: Lana on the Park by Nshama is a premium mid-rise residential development in Town Square Dubai offering 1, 2, and 3-bedroom apartments plus 3-bedroom duplexes — deliberately omitting studios to focus on spacious family living. With prices from AED 825,888 for a 1BR and a buyer-friendly 60/40 payment plan, it sold out by August 2024. The project's defining feature is direct ground-level access to the 50,000 sq m Town Square Central Park, with handover targeted for Q4 2026.

Introduction

Lana on the Park occupies a distinctive position within Nshama's expanding Town Square Dubai ecosystem as a premium, park-facing residential development that deliberately prioritizes space and lifestyle over density. Unlike many Town Square buildings that include compact studios, Lana on the Park focuses exclusively on 1, 2, and 3-bedroom apartments and 3-bedroom duplexes — a strategic product decision that positions it at the upper end of the community's residential offering. Launched in Q2 2024, the project sold out entirely by August 2024, demonstrating exceptional market absorption and validating the demand for larger, park-adjacent units within the mid-market segment.

The development is the work of Nshama, founded in 2014 by Fred Durie — who brought 13 years of experience as CEO of Emaar International, where he oversaw the creation of Downtown Dubai, Dubai Marina, and Arabian Ranches. Nshama was established specifically to serve the mid-market residential gap in Dubai's predominantly luxury-oriented development landscape, targeting middle-income families earning AED 20,000 to AED 35,000 per month. Town Square Dubai, the company's flagship 750-acre masterplanned community in Dubailand, was announced in March 2015 and has since grown into one of Dubai's most established affordable communities, now home to over 85,000 residents across more than 60 residential projects.

Building Specifications and Unit Configurations

Lana on the Park is a contemporary mid-rise structure comprising 14 storeys with an L-shaped footprint featuring a ground floor, single podium level, and residential floors above. The building houses a curated collection of apartments across four configuration types:

1-Bedroom Apartments are available in two layout types ranging from 665 to 797 sq ft. Type A delivers 797 sq ft with a generous living-dining area, while Type B offers a more compact but efficient 666 sq ft configuration. All 1BR units include one allocated parking space. Starting prices begin at AED 825,888.

2-Bedroom Apartments span four distinct layout types from 978 to 1,100 sq ft. Type A (978 sq ft), Type B (1,032 sq ft), Type C (1,028 sq ft), and Type D (1,100 sq ft) each feature open-concept living and dining areas, a powder room, and one or two balconies depending on the layout. Starting prices begin at AED 1,250,888, with one allocated parking space per unit.

3-Bedroom Apartments are offered in two configurations — Type A at 1,677 sq ft and Type B at 1,408 sq ft — providing genuine family-scale living with a master bedroom featuring a dressing room, additional bedrooms with built-in wardrobes, and two allocated parking spaces. Starting prices begin at AED 1,700,000.

3-Bedroom Duplexes represent the pinnacle of the building's offering, providing two-level living with enhanced ceiling heights and spatial separation between living and sleeping areas. These also receive two allocated parking spaces.

All units feature upgraded contemporary interiors with glazed porcelain tile flooring, fully equipped kitchens with integrated appliances, built-in wardrobes in all bedrooms, separated laundry and storage rooms, and a design palette of soothing ivory tones, earthy wood accents, and soft whites. Large elevated windows flood every apartment with natural light, while balconies and terraces on every unit provide outdoor living space with views over the park or community landscapes.

Direct Park Access — The Defining Feature

The development's name and primary value proposition centre on its direct ground-level access to the 50,000 sq m Town Square Central Park — a green space equivalent to approximately 16 football fields in scale. This is not mere proximity; residents step directly from the building's podium level onto the park's network of trails, sports facilities, and recreational zones.

The Town Square Central Park delivers an extraordinary breadth of outdoor amenities: over 10 km of jogging trails, 12 km of dedicated cycling tracks, basketball courts, football pitches (across 8,000 sq m of outdoor sports areas), a skateboard park, BMX park, BBQ areas, a Wave Rider surfing facility (AED 50 for residents), a splash pad water play area (AED 15 for residents), free children's water fountains, a 70-seater carousel, kids' train rides, trampoline park, paddle tennis and squash courts, table tennis and foosball at a dedicated Sports Lounge, an outdoor cinema, a dog park, and shaded walkways connecting 16 community gardens across 154,000 sq m of landscaped green corridors.

Building Amenities

Beyond the park, Lana on the Park provides its own comprehensive amenity suite at the podium level:

• Swimming pool with expansive sun deck and sunbathing area
• Gymnasium and fitness centre with contemporary equipment
• Yoga studio for wellness and mindfulness
• Sauna and spa facilities
• BBQ zone for outdoor dining and socializing
• Children's playground and kids' splash pad
• Basketball and tennis courts
• Landscaped gardens and walking trails
• Pet walking areas and dog park
• Outdoor cinema
• Clubhouse and multi-purpose residents' lounge
• Retail outlets and cafés at ground level
• Covered parking across allocated spaces
• 24-hour security with CCTV monitoring
• Central air conditioning throughout
• Concierge services

Payment Plan

Nshama structured an interest-free 60/40 installment plan for Lana on the Park: 10% on booking, followed by five staged 10% payments at two-month intervals during construction (at months 2, 8, 14, 20, and 26 after booking), with the remaining 40% due upon handover in December 2026. This structure keeps the pre-handover commitment manageable at 60% while deferring a substantial portion to completion — providing buyer protection and cash flow flexibility.

Town Square Dubai Masterplan

Lana on the Park benefits from its position within one of Dubai's most mature and self-contained mid-market communities. Town Square spans approximately 750 acres (3 million sq m) with a planned build-out of 18,000 apartments and 3,000 townhouses — totalling 21,000 homes. The community now hosts over 85,000 residents, with established infrastructure including 40+ operational retail outlets (Carrefour, Spinneys, Starbucks, Five Guys, KFC, Krispy Kreme), Medcare and Aster healthcare clinics, mosques, and the Reel Street Cinema developed in partnership with Emaar Retail. The 2.5-million-sq-ft retail precinct will ultimately house 600+ outlets.

Location and Connectivity

Town Square Dubai sits at the intersection of Al Qudra Road (D63) and Emirates Bypass Road in Dubailand, providing dual arterial connectivity across the emirate. Key distances include Dubai Hills Mall (approximately 15 minutes), Jumeirah Village Circle (approximately 20 minutes), Dubai Marina (approximately 30 minutes), Downtown Dubai and Dubai Mall (approximately 30–35 minutes), and Dubai International Airport (approximately 31 minutes). Arabian Ranches is adjacent, and Global Village and Dubai Miracle Garden are within the broader Dubailand area. Public transport includes RTA feeder bus F32 connecting to Mall of the Emirates Metro Station.

Investment Potential

Town Square Dubai has established itself as one of Dubai's highest-yielding affordable communities. Gross rental yields for 1-bedroom apartments range from 8.2% to 9.23%, 2-bedroom units achieve 7.65% to 8.58%, and 3-bedroom configurations deliver 6.9% to 8.86%. Early Lana on the Park transaction data shows 2BR rental yields averaging 7.6% and 3BR yields at approximately 6.9%. Community-wide occupancy rates consistently reach 93–95%, and Town Square apartments are priced 20–30% below comparable properties in Dubailand and Dubai Hills — a structural discount that supports continued rental demand and capital appreciation. The community recorded apartment price appreciation of 19.5% in 2023, and the ongoing completion of the remaining 30–40% of planned infrastructure provides an embedded appreciation catalyst as the masterplan matures.